Monday, March 28, 2011

Has Abercrombie gone too far?

Have you heard that Abercrombie and Fitch is selling a push-up swimsuit bikini top for girls as young as 7 years old???




Yep, you heard correctly, a push up bra swimsuit top geared towards girls aged 7-14.  The "Ashley Push Up" triangle bikinis are in the current spring line for Abercrombie Kids.  So not only is it a skimpy bikini for young girls, it's also padded and they are pushing sexiness onto young girls. 'Push-up' top? Are they kidding?

First of all, I'm not sure if I would even put my 7 year old daughter in a bikini, let alone one with a push up top.  It begs the question that I talked about in my earlier post, 'The Hurried child' you can read about here, wondering if society is wanting to push young kids to grow up too soon?

Too soon is right.  We want young girls to learn that beauty is from the inside.  And what about the maximum age on this top being 14?  Most girls are not even finished with puberty by age 14 anyway, so do we want even a young teenager to feel inadequate and 'need' a push up top?

Even if you parents out there only have boys, still, do we want our boys out there to value young girls in these skimpy tops?  Are they learning what is appropriate at such a young age?

Do you think there is any harm in purchasing a top like this for a young girl?



10 comments:

  1. I completely agree! I wonder if it's a publicity stunt or something to get them more business?

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  2. Without a doubt, it is too far! I worked for abercrombie while in college and was horrified when I had to put thongs (as in underwear) on the floor which meant that there were size 7 thongs on the floor. Children should not be worried about panty lines and no one else should be concerned about a child's pantyline. The word we got from corporate was that if they put something on the floor, they had to carry it in a full size run. Since sizing for abercrombie ended at size 14, I think it's also fair to say that 14 yearolds don't really need to be concerned about panty lines either.... So digusting the way that company and many media outlets sexualize children - it's truly an unforgiveable offense.

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  3. I could not agree more. Yes perhaps it is a publiciy stunt, so they have to use a negative, thinking it will produce a positive? This has prompted me to stay away from that place for good. There are too many other stores I can shop for my daughter, and A & F will no longer be getting my business!

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  4. I agree, it is not a place I would want to shop for my daughter. There are plenty of other good places for children and pre-teens!

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  5. Wow, that is crazy! Amazing that they can get away with what they do! Hopefully parents out there won't give in and buy this stuff, so hopefully they will stop producing them.

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  6. I don't think kids should be wearing bikinis! As a baby, sure it is cute, But from the ages of 2-13, no way! I know I am old fashioned, but I think it is too much. Let those sweet girls stay sweet and young. Abercrombie has always been at bit much for me. Gosh, remember when they were a sporting goods store? My how things have changed!

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  7. I know, a skimpy bikini is not cute on a 4 year old- too sexualized but a little bikini is cute on a 4 month old I have to admit.

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  8. I agree! There are other cute stores to shop in and department stores too. I miss the old Esprit days, such cute but tasteful fashion!

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  9. I sure hope not, but why else would they do this??

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  10. Could not agree more!!! So unbelievable how this company sexualizes children. I am so glad there are other options out there for kids and not a store with barely naked models in the front trying to lure kids inside. I had not set foot in A and F in a long time but now I for sure won't!

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